Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Tuesday, March 9, 2010

Decreasing Web Traffic

The process of controlling web traffic can be at times complex and sometimes even impossible to manage. If a site is to be successful then it is necessary that the owner knows how to not only interpret the web traffic their site receives but also restrict or encourage it. Through interpretation of the traffic one can determine which parts of their site are the most popular and which parts require a little work. If the site receives too little traffic then it is likely that the website will become extinct. On the other hand if a website receives too much web traffic then it may have to temporarily shut down. This temporary shut down can consequently cause the website owner to lose out on a substantial amount of potential profit. As such, the monitoring and controlling of web traffic is essential.

While a shortage of web traffic can be fixed with relative ease and in a number of ways, an abundance of traffic presents a slightly more complicated problem. There is certainly a great deal of methods through which one can limit access to their site yet none of which is overly simple. Protecting various sections of your website via a password is one means of limiting access and restricting viewing to merely those with passwords. This method is not exceedingly complicated yet it does involve a little work when it comes to implementation and supervision. For sites that are bound to receive a wealth of traffic this method is of particular effectiveness and value. Along with this, a site administrator can also choose to restrict access to their site geographically. That is, limiting access to those within a specific geographic region, such as your host country. This is a particularly useful means of limitation if your website has sustained attacks from users outside your country.

Monday, March 8, 2010

Article Writing: Can It Help My Online Store?

Question: My online store can’t make money unless I get traffic, but I can’t afford to keep buying advertising. What can I do? I feel so discouraged.
Signed, Lonely in my Store

Dear Lonely in my Store,
First of all, you are NOT doing anything wrong. Online businesses take time and can get frustrating, especially in the first year.

If your online store is lonely, and you’re watching the dust balls collect, waiting for traffic to come and buy, it’s easy to get discouraged. As soon as the advertising ends, so does your traffic – if you’re even getting any results from your advertising at all.

What if you could get visitors to your website – free? And, not only that, but the visitors keep coming for years? One of the best methods of generating traffic to your website is by writing and sharing articles. This is not ‘get rich quick’ and it’s not a scam. It’s just plain old fashioned marketing with a twist.

Now, even if you aren’t a writer, you can use this method of getting traffic. It doesn’t take a degree in Literature to succeed in article marketing. All it takes is a little time and energy. If you have that – you can get traffic to your website.

So, how does it work? Well, it’s working right now. Look at the bottom of this article and you’ll see … me. I didn’t pay for this advertising, but you’ll see a link to my website right there, plain as day, just for writing and sharing this article with website publishers.

It’s actually quite simple, and it is underused, especially in work at home mom businesses.

All you need to do is write a short, simple, helpful article about something related to your online store. If you sell makeup, then write an article about how to choose a foundation color, or how to care for your skin during the winter. Then, after you’ve written your article, you submit it to the article directories.

Article directories are libraries of free articles. They are collections of articles that website and blog owners can use on their sites for free. The only stipulation is that everyone who publishes your article must include your author bio at the end which is where you include your website URL and some fascinating information about your wonderful online store.

So, now that you see how simple this free method of generating traffic is, I hope you give it a try. You’ve got nothing to lose and much to gain.

Article Marketing - A Powerful Tool

Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field.

It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.

When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.